I am a media professional with nearly 20 years of experience in business leadership, eight years specifically in life-science related media and marketing.

In my design and communications career I’ve researched, written for, designed and built a wide variety of projects from interactive museum exhibits to websites and promotional videos. I’ve produced iPhone apps, created promotional CDs with interactive multimedia content, designed full-scale identity work, created and implemented goal-driven marketing strategies and handled all of the related online analytics. I have also helped set up online collaborative systems and documents to support a multimillion-dollar sales pipeline.

Since March of 2005 I have been working with Calvert Holdings in Cary, NC, as a Creative Director and Brand Manager, which allows me to draw on my leadership and design skills while skydiving into innovative online marketing and emerging media technologies.

Part of my work at Calvert Holdings has been to set up and direct Calvert Creative, which teaches other businesses online media skills through seminars and training events, and also contracts to design and produce multimedia strategies and content.

Most recently I’ve enjoyed surfing the front edge of social media — from wikis and Twitter — employing each unique form of communication in multiple ways to serve business goals.

I have been blogging, networking online, and expanding my digital footprint since 2006. In addition to writing for all of the businesses within Calvert Holdings, my primary personal blog The Glowing Edge has an active community and receives between three and four thousand unique monthly visitors, and my content is published regularly by other larger networks and sites.

My husband Lance is a mathy, organized, tech kind of guy. When we were in tenth grade he asked our homeroom teacher for my phone number and it was all good from there. These days he is teaching high school math, and he helps me keep the lid (just barely) on our three boys. Since that’s just not enough to keep him busy, he also plays bass guitar and sings. He leads worship for our church, and gigs regularly in the Triangle area with his rock band.

I am also an amateur boxer, and if I’m not working, blogging or networking online I’m often training or actually in the ring. I’m a voracious reader with a penchant for xenofiction, physics and poetry, I’m a fiend for a new playlist, and I attend as many live music shows as I can.

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