FAQ

What kind of work do you handle?

I’m primarily a writer and a marketer. I also build WordPress websites and create video, and I’ve spent many years doing design work. I do a fair amount of public speaking and conduct seminars on writing, marketing, and online media.

Writing is the thing I love most!

I don’t know much about marketing. I’m just a small business owner with a website. But I’d like for my website to bring in more business. Can you help me with that?

You don’t have to know much about marketing to work with me. That’s what I bring to our partnership. I can evaluate your site and help you put together a workable marketing strategy based on your particular business goals and target market. And I can also help you implement that strategy if you like.

How do I know how much my business should be spending on marketing?

Excellent question. Most small to medium-sized business authorities report spending for marketing to be approximately 2-8% of gross revenue. This is a good place to begin thinking about your budget. Here’s more information on setting a marketing budget.

My business doesn’t have a website yet. Can you build one for me?

I build websites (like this one) using WordPress. This allows the client to be able to easily access and update their own content — if they want to — without ever having to know code.

How do I get started working with you?

You contact me with the details of your project, I send you a contract, you make a payment for 50% of the total cost, and we’re off and running! You can see my Process page for more information, but that’s the basic gist.

There are freelance writers in other countries working for really cheap rates. Why is your content so much more expensive?

Most of the low-priced writers are not native English speakers, and their content is often not up to par for a serious corporate business. In addition, they will not be writing with good search engine optimization in mind, or for best user engagement and satisfaction.

Sometimes I am hired to bring “cheap” writing up to corporate grade, but it’s entirely more efficient to begin with an experienced, high-quality writer and marketer.

Can you design a new logo for me? What about business cards?

I can. In fact, you might benefit from a Brand Pack for your business. Check my Rates Page for more information.

Do you do proofreading? How much does that cost?

I do proofreading and editing as well. Contact me for an estimate based on the size and complexity of your project.

I don’t have the time to keep up our corporate blog. Can you handle that?

This is the job I do most frequently, and I’m very accomplished at meeting a weekly publishing schedule for a corporate blog. I can also find stock imagery to illustrate your posts, upload, format, tag, and schedule each one for publication on your timeline.

What if I don’t like the content you write for me?

After you browse my site and read some of my samples you’ll have a better idea whether I’m a match for your particular job. In addition, I always include a revision in my basic rates, so you can give me feedback on the initial content and shift the direction, style, or voice if you need to.

What kinds of subjects can you write content for?

I’ve written and edited a wide variety of subjects, including women’s interest, sports, marketing, cocktails, math, sexual health, drug development, business start up, finance, human interest, heavy metal music, lab science, and more. Check out my portfolio samples and read some of my work. Basic research is included in my rates.

How often should I be publishing content to my corporate blog?

It depends on your goals, but generally speaking you should be offering quality content at least once a week. Many clients publish three times a week in order to have sufficient content for a weekly newsletter to their list. The main thing is to offer valuable content, so that you aren’t just trying to meet quantity goals. I also recommend doing some testing to see what your conversion rates are with more frequent publishing.

Is there anything you don’t do?

I haven’t learned to ride a motorcycle yet. And I don’t write code. But if you need something done in the marketing field that I don’t normally handle, I can probably give you a good recommendation!